Boone in Blossom
Festival Identity + Campaign
I collaborated with the Boone in Blossom Festival to refresh their logo and create a new campaign for their 10th annual festival—a weekend of music, healing, and community in Boone, NC. The work spans a festival poster, save-the-date, stickers, and social graphics. The result is colorful, nostalgic, and full of personality, just like the festival itself.
Boone in Blossom Logo
Rebrand in Motion
Movement is at the heart of the refreshed Boone in Blossom logo. The forms come together to suggest dancing bodies, shared energy, and the feeling of people gathering in one place. Playful and expressive, the mark captures the sense of connection and spontaneity that makes the festival special.
Boone in Blossom Secondary Logo
Boone in Blossom Festival Poster
Festival Poster
The poster extends that same idea into a full composition. Set against a warm gradient and dot texture, the linework carries the logo's motion across the page, while the lineup, dates, and details stay organized and legible beneath it — a piece that reads big from across the room and rewards a closer look.
Boone in Blossom Lineup Announcement
From Print to Screen
The refreshed identity became a flexible visual system that could move across formats, from a save-the-date to social graphics and stickers. Each piece uses the same core elements while giving the artwork room to shift, scale, and take on a little personality of its own.
Boone in Blossom Sticker