Appalachian State University
Organizational Branding & Identity
In 2016, I created a visual identity for Appalachian State's Department of Student Engagement & Leadership and its sub-departments, developing a cohesive logo system and brand kit that gave each program its own personality while keeping the department connected. A decade later, the identity is still in use, a testament to branding that can outlast trends.
Campus Activities Brand System
Campus Activities is the umbrella for Appalachian State's student programming clubs, and it needed an identity that could unite several distinct groups without losing what makes each one different. I designed a full brand system built around a map pin, with an interlocking CA monogram and a bold, colorful palette. The main pin represents the whole organization, and each club has its own symbol and matching icon. The pins work in large formats on posters and signage, and the icons work in small formats on social media and promotional items, so every club looks like part of the same family.
Primary Logo: CA monogram, wordmark, and home map pin
Four program symbols, each paired with a compact icon for small-scale use
The Department Family
The parent Department of Student Engagement & Leadership logo and the Leadership Development logo, designed to share a visual language while giving each program its own identity.
Department of Student Engagement & Leadership Logo
Leadership Development Logo
A Decade Later
The identity is still in use today, with each club keeping its own personality while the system keeps the whole department connected.